When we first introduced this product to consumers in a local supermarket, we focused on telling them how wonderful the new bread snacks are, with up to 30% less fat and a more authentic taste than most salty snack products. One elderly lady, around 80 years old, stood for a while in front of the tasting table, munching away on the product with enjoyment but shaking her head. “I couldn’t care less about fat,” she said, “but these crispy bread snacks don’t break your teeth!” We could not come up with a better description ourselves.